Spamming must be getting pretty hard these days. Take a look at these stats from my pet bulker this week:

Sent: 1,840,000
Bounced: 0.120%
Opened: 0.301%
Click-through: 0.126%
Unsubscribed: 0.021%

Of all the datasets I’ve ever seen, this is one of the most astute spammers I’ve come across. They demonstrate:

• Good list management
• Honouring unsubscribes requests
• Keeping a very low volume
• They know who and where many of their subscribers are

The problem is they still act like a spammer and that’s why their mail is caught. They duck and dive to avoid the IP blocklists and reputation services, they slew through websites, which they hide their registrations behind the dubious “privacy” services, they keep their campaigns as short as possible and spam in the middle of the night.

There is still one disturbing statistic, of the mail viewed 42% visited the link…or…0.126% was sent to spamtraps with a crawlers on them
What do you think?